New Jersey Legislation Would Force Telemarketers to Identify Themselves

Senator Jon Bramnick’s bill requiring telemarketers to identify themselves and what they’re selling within the first 30 seconds of a call has passed the Senate Commerce Committee.

“New Jerseyans should know who they’re talking to on the phone and what’s being sold to them by telemarketers,” said Bramnick (R-21). “My legislation requires more transparency from telemarketers and punishes those who lie and misrepresent information on sales calls. If you’re on the up and up, you should have no problem with this bill if you’re a telemarketer.”

Senator Bramnick’s legislation, S-921, mandates that within the first 30 seconds of the sales call, telemarketers must identify material information such as their name, the purpose of the call, and the name and phone number of the person that they’re representing.

Telemarketers would also be required to display their mailing address on any website that they own and operate, as well as the address of any business that they represent on sales calls.

Failure to adhere to the new disclosure requirements would result in a disorderly person’s offense in accordance with the Consumer Fraud Act.

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