New Jersey Agencies Launch ‘See Something, Say Something’ Messaging Campaign

The New Jersey Office of Homeland Security and Preparedness, in partnership with the New Jersey Department of Transportation and the New Jersey Turnpike Authority, announced Aug. 30 the launch of a “See Something, Say Something” public safety campaign, which employs variable message signs to remind drivers along New Jersey’s major interstates to remain vigilant and report suspicious activity related to terrorism or other criminal activity.

The campaign runs from Sept. 1 through Feb. 17, 2024, and includes nearly 200 variable message signs. These signs promote NJOHSP’s suspicious activity reporting number seven days per week, during the morning and afternoon rush hours and across the New Jersey Turnpike and interstate highways, including I-78, I-195 and I-280, as well as Route 440.

“The goal of the campaign over the next few months is to remind residents and visitors, who may be traversing New Jersey’s highways for vacation, holiday shopping and other festivities, of the importance of being aware of their surroundings and of reporting suspicious activity,” said NJOHSP Director Laurie Doran. “The public is one of our first and best lines of defense in the fight against terrorism. Our ‘See Something, Say Something’ initiative bolsters the State’s security efforts and plays a key role in helping to identify threats and prevent attacks.”

“See Something, Say Something” messages will also be displayed on in the “Severity Alert” section and as a widget in the “Safety Message” section.

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