Assemblyman Avi Schnall announced a major breakthrough for families across New Jersey who keep kosher: the state’s WIC program has approved, for the first time, a cholov yisroel infant formula for purchase through WIC benefits.
The approved formula, Baby’s Only Infant Formula, met all nutritional and regulatory requirements set by the program, including appropriate iron levels—an issue that had previously prevented other cholov yisroel formulas from qualifying.
“For years, families who rely on WIC while maintaining a commitment to cholov yisroel faced an impossible choice,” said Assemblyman Schnall. “They were forced to either compromise on their standards or shoulder an extra financial burden. This approval is a true game-changer that will take strain off so many parents.”
Assemblyman Schnall credits the achievement to a coordinated effort involving advocates and staff who worked persistently to ensure that families’ needs were addressed.
“I want to express my deep appreciation to Rabbi Shlomo Schorr, whose tireless advocacy was instrumental in pushing this forward,” Schnall said. “I am also deeply grateful to my Chief of Staff, David Dolan, and our Director of Constituent Affairs, Mrs. Horowitz, who worked diligently behind the scenes to help make this a reality.”
“This is a major victory for families who have long struggled to uphold their kosher standards while managing the financial demands of raising an infant,” Agudah NJ Director Shlomo Schorr said. “With this change, parents across New Jersey can provide for their children without added financial strain or compromising on cholov yisroel.”
With the approval, eligible families across New Jersey are now able to purchase Baby’s Only Infant Formula through their WIC benefits.
“This is what good government looks like,” Assemblyman Schnall added. “Listening to the needs of our communities and working collaboratively to deliver practical, meaningful solutions.”

This will be life changing for many. Putting aside the chalav yisrael issue, Baby’s Only is a healthy formula unlike the corn syrup filled ones that were WIC approved up until now. Thank you, Avi!
Sidney Rosenfeld, Director of the largest single site WIC Program in the State of New York aquired Cholov Yisroel milk,Pas Yisrael bread, First Choice Baby Food, and Similac .The coupons said “Kosher Supervised Milk for the entire NY State area 20 years ago. Cholov Yisroel Yogurt, and Cheese were also approved as “Kosher Supervised “.Sidney Rosenfeld went to Washington DC to meet with the people in charge of The Department of Commerce to get these foods approved.
Big deal. Don’t give him all the credit in the world .
He already signed up with the Democrats, his wonderful wonderful best friends, the ban plasticware in restaurants. His claim is, so now they don’t have to give it to you. Normal people said back to him, why do we need a law for that?
The answer is, when you hang out with Democrats, you catch fleas. Dude has fleas!
“For those who keep kosher”?
Better to say for those who keep cholov yisroel.
There are people who keep kosher but use cholov stam.
Is this instead of tuition relief